Automechanika Shanghai 2020 reveals online tools to navigate current trends and post-pandemic opportunities
With many Asian countries and regions showing
strong signs of early market recovery from COVID-19, Automechanika Shanghai is
stepping up its online resources to reconnect players in the automotive
ecosystem. These channels will facilitate communication between exhibitors and
visitors prior to the 16th edition of the show, as well as allow players to
capture the latest global industry developments in response to a rapidly
evolving business environment.
Ms Fiona Chiew, Deputy
General Manager, Messe Frankfurt (HK) Ltd, reflected that: “As the industry
starts to spring back from the effects of COVID-19, we believe that highly
influential platforms like Automechanika Shanghai play a crucial role
rejuvenating the market. It is our mission to help players unlock their
potential. Therefore, we are continuing to realign our resources by utilising
new digital tools, spurred on from the pandemic, to support global automotive
industry recovery before, during, and after the show.”
To begin with, the show
recently launched a webinar series to offer guidance on trends and
post-pandemic industry recovery. The first session, hosted on 9 July, examined
the impact of COVID-19 in the regional market. Chaired by Mr Ricky Wang, China
Aftermarket Forum (CAF) Executive Committee Vice Chairman Vice President, he
spoke with representatives from the China Automobile Dealers Association,
Deloitte China and Launch.
from different backgrounds, speakers were very optimistic about the
post-pandemic recovery period in the automotive industry, highlighting that
Asian countries and regions like China and South Korea are already showing
signs of early market recovery. Forecasts discussed in the webinar predict that
automotive industries in these nations could even start thriving as early as
October 2020. For instance, Dr Marco Hecker, Chief Strategy Officer, Deloitte
China deemed that this could be a result of strong consumer demand for car
sales globally following deferred spending at the beginning of 2020.
Ms Lang Xuehong, Deputy
Secretary General of China Automobile Dealers Association and Director of
Industry Coordination built on this premise with findings that suggest China’s
automotive market will grow in 2021, towards a long-term calculation of 30
million units sold in 2025.
shared that China implemented several local measures in the first half of the
year to stabilise, expand and stimulate the auto market. For example, the
country has extended its sales incentive for the new energy vehicle industry
until 2022. It is also further promoting the emerging used-car market;
introduced at the beginning of May until the end of 2023, value-added tax will
be lowered to 0.5 percent of sales for used-car dealers. This growing market
will become an important revenue source for dealers and OEMs. Elsewhere,
the domestic government will postpone implementing the ‘China 6 Emission
Standards’ fully. This will allow additional time for carmakers to sell
their 'China 5 emissions vehicles’ inventory following slower sales at the
beginning of the year.
On a wider scale,
countries and regions across the world are leveraging various government
initiatives to stimulate growth. In fact, recent global research identified by
Deloitte China during the webinar, has even projected an 11.3 percent upturn in
global car sales as early as 2021. China, together with Japan,
Australia and South East Asia will continue to bounce back at positive upward
rates, in various stages, across the next three years.
Mr Cheng Yongshun, Vice
President of China National Machinery Industry International, noted: “Despite
current challenges brought forward by COVID-19, players are seizing new
opportunities, as well as accelerating the implementation of key trends that
were already influencing the global industry. As a crucial market worldwide, we
can see that China and Asia are bouncing back from the pandemic quickly. In
particular, the automotive market should benefit greatly from the used-car
market, strong demand for new energy vehicles, cross collaboration, and
digitalisation throughout the supply chain, which are being amplified at the
Value-added services to help players connect In extra efforts to re-establish networks across the market,
Automechanika Shanghai is pioneering other digital tools to encourage
information exchange, marketing, trade and education. These resources focus on
supporting players overcome some of the challenges arising from the pandemic.
To illustrate, a number
of online matchmaking events will take place in the months leading up to the
show’s opening. Highlighting its global influence, the first session, held on
28 August 2020, will unite a collection of South American buyers looking to
engage with Chinese and international companies registered as exhibitors. This
will follow with another event on 20 October 2020 for buyers from Asian and
European countries and regions. The online platforms aim to create a pathway
for matched pairs to understand more about potential suppliers ahead of the
fair, along with more matchmaking and digital hybrid events to provide
exclusive sourcing opportunities at the show itself.
At the same time,
Automechanika Shanghai will continue to convene key market leaders, specialists
and consultancies in its webinar series discussing future prospects in the auto
industry. To find out more, please visit http://www.automechanika-shanghai.com/events.
will take place from 2 to 5 December 2020 at the National Exhibition and
Convention Center in China. During the four-day exhibition, over 50 fringe
events will target current and future trends, and thematic showcases will
amplify emerging business opportunities across the entire supply chain.
Elsewhere, amongst the
5,300 exhibitors expected to join the fair, key brands like Anchi, APG,
Bangbang, Bilstein, Brembo, Carzone, CSIC, DeVilbiss, EAE, Eni, FAWER, FUCHS,
HASCO Powertrain Components, Homotor, K-MAN, Launch, LIQUI MOLY, MA-FRA,
MAXIMA, Michelin Lifestyle, MP Concepts, SAIC MOTOR, SATA, Sinopec Lubricant,
SONAX, TEIN, Unionevo, VIE, Wanli, WEIFU, Yunyi, Zero Mileage Lubricant, ZF and
Zynp Group have already confirmed their participation.
These exhibitors will be
spread across the Parts
& Components, Electronics & Connectivity, Diagnostics & Repair / Body &
Paint, Accessories, Customising, Tomorrow’s Service & Mobility and REIFEN (Tyres & Wheels) sectors
in the 300,000 sqm exhibition space.
The fair is organised by
Messe Frankfurt (Shanghai) Co Ltd and the China National Machinery Industry
International Co Ltd (Sinomachint). In light of the COVID-19 outbreak,
organisers are working with local authorities to ensure appropriate safety
parameters are upheld. These measures are to safeguard the health and safety of
all stakeholders so that the show remains a secure platform for business.